Friday 1 February 2008

Target Audience

Primary Target Audience
- 18-25
- People who like Thriller films
- Male and Female

Secondary Target Audience
- 18 and Under (Younger Audience)
- 25 and Over (Older Audience)

Thanks to our films female protagonist and the gory violence, the film will attract both male and female audiences for different reasons. 'Rupture' is rated 18 because of its violence but aims to attract younger audiences who are willing to pretend to be older than they really are. This all depends of the way the film is marketed e.g. word of mouth, advertising etc. It also depends on whether 'Rupture' is shown in a huge multiplex or in an independent arts cinema [the latter having a lot less publicity].

OUR FILM WOULD NOT APPEAL TO...
- People who don't violence in films
- The Elderly
- Children
- People who have phobia's of certain situations e.g. being tied up.

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